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PDF) Embodied Myopia
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Bram VAN DEN BERGH | associate professor | Erasmus University Rotterdam, Rotterdam | EUR | marketing
Luk WARLOP | Professor | PhD in Marketing | BI Norwegian Business School, Oslo | BINBS | Department of Marketing
Embodied Myopia - Bram van Den Bergh, Julien Schmitt, Luk Warlop, 2011